Quick Guide to Instagrammable Spots in Tulum

Welcome to one of the favorite destinations of Instagramers and influencers from Mexico and the world. Tulum is absolutely worthy of being among the most Instagrammable places on earth: each hotel or beach club has its own vibe, and the natural sites, ruins, cenotes and pristine beaches are no exception.

Here is a list of the spots you can visit in Tulum.

1. Azulik

Azulik is, without a doubt, the hotel with the strongest Instagram presence in Tulum — a beautiful oasis in the Mayan jungle. It is hard to believe this hotel exists, with its rickety wooden bridges and treehouse rooms.

You will find many corners to photograph, and on its own Instagram account you can spot the best travel bloggers from around the world. If you do not stay here, you can still visit the “nest” rooftops by buying drinks or dining at the restaurants.

2. The Mayan ruins

Located just a 20-minute bike ride away from the main area of Tulum and totally photogenic, the ruins sit next to a cliff with incredible views of the beach and offer a brief glimpse into the history of the Mayan civilization.

3. Coco Tulum

A quiet, all-white paradise. This hotel is the perfect place to have lunch or a cocktail; its decoration is amazing and very Instagrammable. From the moment you arrive, you will find a dreamy backdrop, ideal for sipping a fresh drink on one of their swings — definitely a highlight of your visit.

4. Casa Malca

The iconic boutique hotel once owned by the Colombian drug lord Pablo Escobar. It is a property with an incredible collection of contemporary artwork.

5. Cenote Dos Ojos

The Yucatán Peninsula has more than 7,000 cenotes — underground caves with crystal-clear lagoon pools. These natural pools were worshipped by the Maya and are ideal for snorkeling or diving. Do not miss the opportunity to take photos underwater.

6. Matcha Mama

When you are searching for Tulum's signature looks, Matcha Mama always pops up. This healthy café, tucked away from the busy beach, has the cutest swings in the store, where you can enjoy delicious açaí bowls and fresh smoothies served in coconut shells or rustic jam jars.

If you are looking for more recommendations, visit our social networks, where you will find additional spots across the Riviera Maya.

In summary

From treehouse hotels and Mayan ruins to cenotes and minimalist beach clubs, Tulum gives you a different photogenic backdrop in every corner. The hard part is choosing which one makes it onto your feed first.