Strategy
Top 5 Home Buying Destinations on America
Due to the pandemic and the forced work from home, some lucky ones were able to extend their vacations, working from a desk in front of the sea and the beaches
The pandemic redrew the map of where Americans want to buy a second home. Mexico, and the Mexican Caribbean in particular, has emerged as the clear favorite.
Remote work changed the second-home equation
When work from home became mandatory, some lucky few extended their vacations and ended up working from a desk in front of the sea, in tropical paradises like the Mexican Caribbean. Many of them became the pioneers of a new lifestyle.
Once people realized the advantages of working from anywhere, the search shifted: not only farther from the big city, but also closer to nature.
Search interest jumped 60% in a year
Over the past year, real-estate-related searches for Mexico skyrocketed, registering an impressive 60% jump. After that increase, monthly searches related to buying real estate in the country surpassed 132,000.
This surge solidifies Mexico's reputation as the most popular destination for second-home buyers, especially among Americans.
Top 5 international destinations for U.S. buyers
- Mexico
- Canada
- Costa Rica
- Puerto Rico
- Belize
The most searched cities inside Mexico
Previously, the three most searched destinations within the country were Puerto Vallarta, San Miguel de Allende and Cabo San Lucas. In the last year, the ranking shifted to Puerto Vallarta, Tulum and San Miguel.
Tulum's rise reflects what home seekers are now looking for: not only the next vacation home, but a more joyful lifestyle and their own piece of paradise.
In summary
Mexico is the number-one international destination for U.S. second-home buyers, and within Mexico, Tulum has joined Puerto Vallarta and San Miguel as the most desirable address. The Mexican Caribbean is no longer just a vacation: it is where people are choosing to live.